As you begin to use social media more and more you will notice that, as you are searching for new and interesting people to follow, you will be swayed by what their bio has to say about them. This ultimately provides you with their story, ethics, values, hobbies and all that jazz within quite a small amount of characters (for Facebook, Twitter, Pinterest and Instagram that is). That is why it is so important to do it well!
Have you ever been put off following someone because of their bio? This could potentially, be happening to you too.
Here are my top tips on what makes a “good” bio, to me – my personal opinion, so please feel free to share your views too.
1. Share your personality – I want to know if you share the same hobbies as me or if your values are similar to my own. Even if it is a business profile, I want to get to know you, the person I will be chatting with! This can be by sharing a few things you love or enjoy such as “chocolate, fast cars and hand-written cards” – I relate to all of these, yes, let’s follow you and while I’m at it, share a hello message with an image of a chocolate bar I’ve fallen for. Instant connection!
2. Don’t gloat – I know it can be hard to know how to share your experience and knowledge without having a long amount of time to share it, but that is why they give us the opportunity to share our business website! That is where you can share how fantastic you are and why we should buy your product/service. Within your profile bio, I prefer to find out what your industry is and then the good stuff (read above!). This may be because I am more about relationship building over sales pitches, and as I said, these are my personal preferences!
3. Don’t go #hashtag crazy– The great thing about Twitter search is that you can find your search words without the hash in front of them. They take up characters and look really out of place in a bio. Just don’t do it!
4. Share your locations! Use the tool that has been given to you and share where you work. In my own profile I share my personal location and two others where I work. This helps when people are finding local users. Fantastic, also, for when people are searching for those locations, they will find your profile. Try not to just use “UK” or “England” be more specific (and if you are having trouble coming up with them, you may want to think about where your target audience are and adding those locations).
5. Share your industry / services – If you are unable to share the industry you are in within your handle ensure you mention it in your profile (remember not to gloat about how you are an expert and have 50+ years experience, people, unfortunately, don’t care about this) but they do wish to search for the people in that industry.
Here are a few examples, off the top of my head – “Vets, based in Twickenham specializing in looking after larger breeds of dogs. From huskies to great Danes we will make sure they leave with a wagging tail!” or “Bakery & tea-room in Ealing that specialize in bespoke wedding cakes for your big day. Pop in for a piece of cake & try our special teas. No calories allowed!” These both share their industry (vets / bakery & tea-room, cakes) their specialities (wedding cakes and large breeds of dogs) as well as a bit of personality – hoping to make you smile and interact with their target audience.
You can always alter and play around with your bios, you could even ask your clients for any ideas and see which of your chosen bios work most and measure your new followers throughout the time you have them.
What are your top tips for social media bios? Do you have any pet peeves or big loves?