Video content is a great way to boost engagement on your website and social media posts. One challenge for videos, though, is that search engines can’t interpret the kind of data from videos that they can from text. The solution is to add a transcript of your video to a website page.
A full written transcript adds keywords to your webpage – more than you can get from a short description. Some users also prefer to read than to watch a video, so adding a transcript enables you to cater to everyone.
Instead of a big block of text, approach your video transcript as a blog post. Break it up with interesting headings, and add links and pictures – you can use stills from the video you’ve already spent time on.
With a well-crafted transcript, a web page dedicated to a video can bring you more traffic and provide your visitors with more content.