Using Google AdWords’ Negative Keywords

If you run PPC campaigns on Google AdWords, you probably spend a lot of time researching and choosing keywords. But are you also choosing negative keywords? Negative keywords work  to exclude certain search terms from your campaigns. They can make sure your ads don’t...

Tips for Google AdWords Keywords

When it comes to creating effective ads on Google AdWords, the keywords are extremely important. Use the following tips to help you choose effective, profit-driving keywords.   Keep it consistent Your keywords, ad text, and landing page should all be consistent...

AdWords’ Quality Score and Why It’s So Important

When you’re examining your PPC ads, the two key metrics you need to worry about are the click-through rate (CTR) and quality score. What is the quality score? It’s Google’s cumulative rating of the most important features of your ads. Google also uses the quality...
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