A Guide to Facebook Tabs

This spring, you might be working to refresh your business’s Facebook page. One great way to improve your page is by adding tabs (Facebook refers to them as apps). Tabs essentially work like navigation on your website would. You can use them to add multiple sub-pages...

The Facebook 20% Rule

If you’ve ever had a promoted post taken down by Facebook, there’s a good chance it was due to the website’s policy on text in images. In order to avoid the hassle of having your post removed and having to revise it, it’s important to familiarize yourself with this...

How to Create Organic Facebook Posts

And Avoid Being Penalized by Facebook In November, Facebook announced that they would be changing the News Feed to reduce the number of promotional posts from pages. They defined promotional posts as any posts that: • Push people to buy a product or install an app •...
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