Hashtags are a great way to connect your social media marketing to a wider audience. Using a hashtag can connect you to broader conversations and local trends. They’re especially powerful on Twitter and Instagram, but they can also help you on platforms such as Facebook and Pinterest.
So how do you pick the perfect hashtag?
First, look for hashtags that are already popular. You want to participate in an existing conversation, so browse your social media platform of choice to see what your target customers are already using. Holiday or special event-related hashtags tend to get a lot of views. And think about cause-related hashtags, such as #shoplocal.
Speaking of local: if you’re a local business, use hashtags related to your hometown! The simple name of your city is a good place to start, but spend some time browsing through existing hashtags. There might be popular ones in use for local food, fashion, and so on. If there isn’t one related to your business, think about making one!
And finally, make sure that your hashtags are always short and to the point. You want to them to be easy to remember and to use.
Following these guidelines, you can use hashtags to reach a much wider audience, particularly on spaces such as Instagram where hashtags are imperative to your success.