Twitter – a world of potential customers but full of competitors and, for some, a lot of noise.
So how can your company utilise Twitter to gain more customers? By building relationships with engaged users who will actually recommend you to their contacts. In other words – this is the new way to get referral partners.
To get these invaluable referrers to your profile, and to get them to share your brand with their followers who need your help, you need to think outside the sales/marketing box. It’s all about “social” – people are tired of seeing shouts about a business, constant links to other spaces that will, inevitably, try to get them to buy. So you need to be the unique person in their home feed, the person and business they want to connect with. As we have said before – engagement is key! So, it’s time to get you (or the team who manage your account) into some conversations, this starts with your content. Ensure that the content you have going out is a mix of engaging and useful pieces, as well as the dash of sales-y updates, which, after all, are pretty essential if you are using social media to gain customers. Take a look at your competitors – what are they doing well on social media, as well as what they are doing poorly? How can you get more people to love your brand?
I think there are a few ways:
1. Engage with people who could be the perfect referral partner – utilise the ability to create selective lists and add these people to them. You can then connect with them easily, share their content and make them notice you.
2. Share useful information – this doesn’t have to be in your industry, but that helps to reinforce what you do. Share content that would be funny, shareable, easy to read and some that will show off your personality.
3. Be personal – when it comes to our clients, we create content that not only reflects what the brand is selling (as we specialise in the retail industry) but also their brand personality. This helps to attract the people that will want to have conversations with them.
4. Don’t be link heavy – this means sharing content that has questions, statements and even simple quotations.
5. Add a picture! People can see pictures in their Twitter home feed a lot easier than without. They stand out and they get more shares – a winner in all accounts.
Once you have created these pieces of content, get chatting with that target market. Who are the best industries for sharing your brand? Figure this out, then engage with them. Get them to like you and notice you are different from the others – ask them about their day, week and what’s ahead for the year. You could even refer and recommend them when someone you know needs their service – now that’s a big bag full of brownie points!
Be interested in them and they will become interested in you. Anything that then gets to the business referral side of things, which will take some time, we recommend about a month of chatting before doing this, message them privately and ask if they have ever had a customer or contact that has required your service or product.
They will already be happy to chat with you, you have already built a relationship that will, potentially, be fruitful for your business.