When you’re creating an online retail site, your URL (web address) is how customers will find you. It’s not the most important part of your website, but it is one detail that will contribute to how easily customers make it to your site. A good URL, therefore, should have a few key qualities:
- Easy to remember
- The same as your company name and website name
- Simple (no complicated symbols)
The key is to choose a web address that matches your business name. Customers can usually remember your business name easily, and you want them to be able to find your website by simply typing in your name.
This can sometimes be difficult, however, because many URLs have already been taken. If you are starting a brand new e-commerce business, choose a name that has an available URL. If you have an established business with brand recognition, and someone has already taken the matching web address, you can try to buy it from them.
Alternatively, you can add hyphens between the words or try adding or eliminating articles such as “the.” When deciding on the length of your URL, shorter is not always better. Above all, you want your web address to be easy to remember and type. It’s better to spell out the full name of your business, even if it’s long, than to use an abbreviation that isn’t immediately recognisable.