Since introducing Live (live streaming videos), Facebook has been promoting within their News Feed. This means Live videos are a great way to boost engagement! If you haven’t tried streaming before, it may seem daunting. The good news is that it’s alright to be casual and unpolished in a video stream – a more raw approach can even help to show your personality and make you accessible.
So if you’re thinking of incorporating Facebook Live into your social media marketing strategy (and you should!), here are some tips to help:
Promote ahead of time
Before you start your video, set a notification that you’re about to be Live. This way, your followers will have a chance to watch you from the beginning.
Write a good description
Here’s something else you can do ahead of time: write a captivating description that tells your followers what your video will be about.
Prepare some talking points
You may plan to wing your Live video or interact with commenters. That’s fine, but it’s a good idea to start out with a couple of planned things to say. Even if you’re doing a Q&A, for example, you might want to start with a couple of common questions you can answer. That way you give the stream a chance to get going without an awkward silence at the beginning.
Don’t stop short
It can take a little while for fans to realize you’re streaming and hop onto Facebook to watch. So don’t cut your video short before people have a chance to participate. Ideally, your Live video should be at least 10 minutes long, and we recommend 20 minutes or more.
Interact with your commenters
One of the best possibilities of Facebook Live is the in-the-moment interaction with your followers. Take some time to read what they’re commenting, respond to them, and use their names. If you can work with a second person, they can keep an eye on the stream of comments and bring the best ones to your attention.
Reuse the video
Once you’re done streaming, you can post the whole video to your Facebook wall for fans to watch later. You may also consider reusing it in other formats, such as editing it into a YouTube video or podcast, or using picture stills in other posts.