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How to Get Inbound Links

Links to your content from other websites can provide a huge boost to SEO and traffic, but getting those links can sometimes be hard. Of course, the most important thing you can do is to create high-quality content that others will want to link to. Seeing as you’re...

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Why Add Transcriptions to Your Videos

Video content is a great way to boost engagement on your website and social media posts. One challenge for videos, though, is that search engines can’t interpret the kind of data from videos that they can from text. The solution is to add a transcript of your video to...

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Using Google AdWords’ Negative Keywords

If you run PPC campaigns on Google AdWords, you probably spend a lot of time researching and choosing keywords. But are you also choosing negative keywords? Negative keywords work  to exclude certain search terms from your campaigns. They can make sure your ads don’t...

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Tips for Google AdWords Keywords

When it comes to creating effective ads on Google AdWords, the keywords are extremely important. Use the following tips to help you choose effective, profit-driving keywords.   Keep it consistent Your keywords, ad text, and landing page should all be consistent...

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